POWERED BY AI & COMPLIANCE

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POWERED BY AI & COMPLIANCE

SEC & FINRA-AWARE, BY DESIGN

RULES DON'T HOLD YOU BACK. THEY'RE A BADGE OF TRUST.

Azella captures high-intent moments in real time. Whether a prospect uses a calculator, asks a chatbot a question, or revisits a page, and immediately alerts your team.

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SEE HOW IT WORKS

Build a Compliant-ready Website Free • No Credit Card Required

Built By Someone Who's Been there

Not theory.

Sat across from examiners.

Azella’s compliance system isn’t built by engineers guessing at what a regulator wants. Founder David Roberson has been through SEC audits tied directly to marketing, with a background at The Mutual Fund Store, Financial Engines and Edelman Financial Engines — before helping advisors from $60M to $20B in AUM build marketing infrastructure that holds up.

OUR CORE THESIS

Compliance isn't a roadblock—it's your ultimate badge of trust for SEO & AEO.

Most marketers treat disclosures like the pizza-shop playbook: strip them out, make the page look cleaner, call it “SEO friendly.” But in YMYL content — Your Money or Your Life — Google and AI crawlers aren’t just scoring keywords. They’re scoring responsibility. The disclosures a human skims past are exactly what an AI model reads for entity clarity.
YMYL Your Money or Your Life
E.E.A.T Experience, Expertise,
Authoritativeness, and
Trustworthiness
Firm Manual SEC/FINRA Rules State Rules
Azella Logo
Automatic Screen Inline Fixes Archive
Compliance
Google Bing Copilot ChatGPT Claude Perplexity Gemini

Before It Ever Gets To Your CCO

See the issue. Fix the issue. Submit it clean.

When the pre-screen catches an SEO, compliance, or tone issue, it doesn’t just flag it and stop — it shows the advisor exactly what’s wrong and how to fix it, right there in the editor. Your CCO ends up approving finished work, not sending edits back and forth.
  • Issues shown inline, in plain language

  • One-click suggested fixes

  • Auto-resubmits once resolved

  • Compliance only sees what's already clear
  • seo: missing meta description
  • performance claim needs disclosure
  • Tone: overly promotive language, line 14
  • All issues resolved — ready for review

ORIGINAL CONTENT, ZERO FRICTION

TURN YOUR ARTICLES INTO SOCIAL POSTS AUTOMATICALLY.

The Freedom

Build the firm you actually wanted

Advisors go independent to build under their own name, their own brand, their own standards. Azella gives you the website, content, and growth engine to make that real from day one.

The Protection

Without carrying the compliance risk alone

Independence also means the compliance burden lands on you. Azella’s manual-aware, pre-screened, fully archived workflow means the freedom you left for doesn’t come with exposure you didn’t sign up for.