Analytics

    See What's Working Across Every Channel

    Website traffic. Lead generation. Newsletter performance. Chatbot engagement. Compliance activity. One dashboard, all your data.

    Azella AI analytics dashboard showing traffic, visitors, and engagement metrics
    Most popular pages showing visitor counts by page

    Site Analytics

    Know Who's Visiting and What They're Reading

    • Privacy-first analytics — no invasive cookies
    • Page views, visitors, referral sources, and top pages
    • All data stays on your domain
    Tool performance dashboard showing conversion rates for calculators and quizzes

    Lead Analytics

    See Which Tools Generate the Most Leads

    • Leads broken down by calculator type and content offer
    • See which tools generate the most engagement
    • Spot what's working and do more of it
    Newsletter send history with open rates and click metrics

    Email Analytics

    Know What Your Audience Cares About

    • Opens, clicks, and delivery metrics for every send
    • See which content resonates
    • Subscriber growth tracking
    Chatbot analytics showing response quality and activity over time

    Engagement & Activity

    Understand How Visitors Engage and How You Respond

    • Chatbot: conversation volume, top questions, and engagement
    • Compliance: review activity and scan findings over time
    • Every interaction logged

    More on the platform

    Explore more.

    Website

    A modern site designed to grow your practice — with 25+ templates and a visual editor.

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    Lead Generation

    Interactive financial tools that capture qualified prospects with full consent tracking.

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    Content & SEO

    AI-assisted blog drafting, scheduled publishing, and built-in newsletter delivery.

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    AI Chatbot

    A compliance-aware assistant that answers questions, guides visitors, and captures leads.

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    Compliance

    AI scanning, approval workflows, audit trails, and centralized document management.

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    Get in touch

    Ready to grow your firm?

    A senior team across brand, marketing, and the platform underneath — working as one. Talk to Azella AI about a partnership.